Women’s Startup Lab invites you to


Women’s International Showcase of Entrepreneurs

September 19, 2019

Location: Trailhead Boise
Local Event:  1:30 p.m. – 4:30p.m. 
Global Pitch: 2:30 p.m. 

Join and Cheer as Boise Takes the Global Stage

WiSE24 embodies the vision of Women’s Startup Lab and our Hito Philosophy (Hito means human in Japanese). Hitology, is people leaning on each other to elevate each other’s success. Join the movement and experience history in the making, because together, we are powerful.

We believe it’s time for women to rise and connect globally with opportunities and to impact the world through innovation and startups. This global experience celebrates how far we have come and recognizes how together we can accomplish so much more and create the opportunities & the change we want to see in the world.

Attend Your Local Event

Trailhead – 500 S. 8th Street
Boise, ID 83702

All times below are MDT

1:00 Doors open
1:30 Welcome to Women’s Startup Lab’s WiSE24 Event
– Welcome Remarks by Caitlin Copple Masingill
– WSLab’s Speaker
  – Critical Path to Women’s Entrepreneurship
  – What is the Women’s Accelerator at WSLab?
2:00 Keynote: Alecia (Hoobing) Murray – W.IN, Senior Director of Digital Product, Lovevery
2:30 Boise Startup Pitch, Cheers!
3:00 Keynote:  Jessi Roberts
3:45 pm Closing Remarks
4:00 Networking and more!


Watch Global Pitches Online

All times below are in PDT:

11:30 am Welcome to WiSE24 Introduction of Women’s Startup Lab
12:00 pm Brazil/São Paulo Pitch 
12:30 pm Canada/Montréal Pitch
1:00 pm Featured Silicon Valley Speaker: Bill Reichert “7 Critical Factors”
1:30 pm US/Idaho/Boise Pitch
2:00 pm Canada/Toronto Pitch
2:30pm US/Florida/Blockchain Fintech Pitch
3:00pm US/New York Pitch
BREAK (3:30-5:00pm PST)
5:00 pm Featured: Ari Horie, Founder & CEO, Women’s Startup Lab, “Next Wave of Innovation”
5:30 pm Featured: WSLab’s Accelerator 17th Batch’s Pitch
6:00 pm Featured WSLab Keynote Speaker: Marci Harris, CEO of POPVOX
“How to Strategize for Your Early Fundraising”
6:30 pm Japan/Tokyo Pitch
7:00 pm Korea/Seoul Pitch
7:30 pm Taiwan/Taipei Pitch

WiSE24 Boise Hosts

Caitlin Copple Masingill

CEO, Full Swing Public Relations

Caitlin Copple Masingill

PR expert who helps women leaders shape and share their stories
Profile or Bio

Trailhead Boise

Trailhead Bose

Learn More


Alecia (Hoobing) Murray

Senior Director of Digital Products

Alecia (Hoobing) Murray

Strategic business leader with extensive R&D and product management experience.
Profile or Bio

Jessi Roberts

Founder & CEO
Cheekys Brand

Jessi Roberts

We started Cheekys as a small boutique. Little did we know it would turn in to a multi-million dollar business and land us on the Inc. 500 list.
Profile or Bio

Register & Be WiSE

Hito Philosophy

This is a character, two people leaning on each other, and it means “human” in Japanese.  

We seek innovation and transformation of the world through Hito.  It is a cultural shift, with wisdom of togetherness.

Hito Sponsors

Global Sponsors


Local Sponsors

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